Unlocking Fintech Globally
While the UK is a fintech leader, it isn’t the only interesting market.
Fintech globally varies from the new and expanding to the giant and innovating. These markets offer great opportunity for expansion that mmob will monitor and explore as the company grows in the UK.
The US is home to a large fintech market, boosted by large investments and institutional support. Organisations such as the New York Fintech Innovation Lab provide monetary support to entrepreneurs, connect businesses with partnership banks, and help realise consumer issues to be alleviated by innovative products and services.
Similar to the UK, American consumers are highly digitally literate and rely on services within a close proximity to assist in financial management. The uptake of API driven products is lower in the US than the UK, but with a different regulatory framework that sees seamless data sharing between companies, it is expected the market will continue to grow and expand into other industries.
Fintech in ASEAN is looking particularly promising due to GDP increase and growing online and smartphone access which allows companies to offer new products and services. The market across the region is not homogenous, with Singapore possessing a far more established fintech industry than its neighbours, which allows different opportunities for growth in individual countries. Singapore’s success is epitomised by GoBear, a comparison website that spans a large proportion of the region and covers a range of financial services for customers. Similarly, the company Grab, founded in Malaysia, has experienced great success across the region, connecting customers with a variety of services through easy to use, accessible technology. More schemes and institutions are emerging across the region that are designed to foster innovation and bring together entrepreneurs, students and institutions, such as the Sunway iLabs in Malaysia. These companies are just some of the ASEAN success stories that demonstrate great potential in the area.
There are, however, obstacles such as regulatory difficulties that vary between countries that make cross-region and global expansion harder. Cultural barriers and a workforce lacking requisite skills also present challenges which might be solved through local partnerships. Nevertheless, the future of ASEAN fintech is particularly exciting and will be realised through success stories and collaboration.
The fintech market in Australia has seen growth with the introduction and gradual implementation of its consumer data right (CDR). First introduced to markets in 2020, the CDR allows consumers great control over their data and promotes competition within the industry.
Although the outcomes of CDR have yet to be realised, it is hoped the regulations will create greater data security for consumers, improve user experience and allow other services to become monetised.
Lots of Australia-based fintech companies, such as Reinventure and Assembly Payments, are looking towards ASEAN for collaboration and expansion opportunities, so watch this space.
Similarly, the GCC region has a very small fintech industry, yet possesses strong elements for developing further and is seeing increased government investment.
Traditional financial institutions are facing competition from smaller fintech companies focused on solving issues yet struggle to launch fully due to minimal funding opportunities. Government activity has increased recently with schemes and initiatives but have often been delayed and few private businesses have aided fintech development.
Positively, academies and organisations to help entrepreneurs are gaining traction and will help the fintech ecosystem to flourish. For example, the UAE Academy’s Business Start-up and Innovation Park (BISP) tests products and services for 12 weeks prior to implementation where the Academy helps connect fintech companies with investors and the Khalifa Fund for Enterprise Development provides a range of support systems for new businesses.
As these schemes gain momentum it is hoped more fintech companies will benefit and boost the economy and industry.
As South America’s largest population and fastest growing economy, Brazil is set to be a big fintech market in the coming years. Existing fintech companies have doubled their revenue in the last four years and many more have emerged, demonstrating a flourishing market to boost the region’s economy.
A large proportion of Brazil’s population are mobile phone or internet users, higher than the percentage of adults who own bank accounts, which has brought about innovative mobile-based financial solutions.
The largest fintech in the region, Nubank, offers customers a digital bank account controlled through the app and an international credit card that has proved particularly popular in Brazil, Argentina and Mexico. PagSeguro provides a payment platform for businesses without an internet presence, utilising a space in the market for SMEs unable to digitise. Further expansion will be exciting in the next few years as providers seek to reach the large unbanked population and aid in fintech growth elsewhere in South America.
mmob has deliberately chosen to launch and grow in the UK initially, due to its established ecosystem, competitive market and strong consumer habits. Once mmob has grown in the UK, expansion plans will seek to move into global markets and continue to broaden the mmob network of digital brands.